Franchise

About Franchise Stores
What a franchisee receives by working with us?
What format do “Expedition” stores have?
Which categories of products are sold in Expedition stores?
How to begin to work with us?
Downloads
Contact us

About Franchise Stores

  • First we create real, exciting stories, and then we create our goods.
  • An Important feature of an Expedition store is it’s maneuverability in the market place. Expedition understands life never stops and is constantly coming out with new and exciting products. This process requires an enormous intellectual and creative component of personality.
  • Expedition stores are the sum of similar stores with a constantly renewed line of products and unified price policies.  All Expedition stores have a common decor, style, and quality of service:
    • unified commercial equipment and decoration of the store;
    • unified display off goods (merchandizing);
    • unified system of selection and training of staff;
    • wide product range of goods;
    • participation in campaigns aimed at attracting buyers.


What a franchisee receives by working with us?

  • the right to use the trademark “Expedition” in the store (name, style, design)
  • know-how in building and operating a successful store
  • system of selecting and training staff
  • special conditions for the supply of exclusive products
  • development of architecture and planning solutions for the store
  •  unified standards of merchandizing
  •  publications about the store in the company’s information resources: print and online publications, trade shows, television, etc.
  •  joint development of the promotion programs for the store and participation in Expedition projects.


What format do “Expedition” stores have?

1. TERRITORY OF VIVID IMPRESSIONS

Full-store sales room with an area of 20-60 sqm, located in a busy shopping mall or stand alone shop in a busy shopping area of the city.

  • Overall Investments: 45 000 USD.
    • preparation and decoration of the store, acquisition of commercial equipment, lighting and equipment for the automation of trade:  from 10 000 USD.
    • initial investment in merchandise: from 35 000 USD.
    • for effective business development we recommend the creation of a network of multiple stores
    • Payback: 0.5 – 1.5 years, depending on the location of the store
    • The period of preparation before opening of the store: 30 days
    • The effectiveness of investment: from 50% to 200% per annum.

2.  ORANGE JEEP

Island shop or kiosk with an area of 4-12 sqm located in a shopping center or bustling commercial center.

  • Overall Investments: 25 000 USD
    • funding for equipment and lighting: from 9 000 USD.
    • initial investment in merchandise: from 16 000 USD.
    • for effective business development we recommend the creation of a network of multiple stores
  • The period of preparation before opening of the store: 30 days
  • Payback period: Provided only one store is opened, is 0.5 – 1 year depending on the location of the store
  • The effectiveness of investment: from 50% to 200% per annum.

3.  FACTORIA

Factoria is a crossroad of civilizations. In addition to adventure products, you can find unusual gifts imported from Northern Siberia and from the Far East, shamanistic tambourines and harps from Baikal, figurines of gods, Pelikeny – from Kamchatka and Chukotka, and soft toys from North Shoria. Each master craftsman is known personally in the company. This shop also has an “Atelier of rare things” – here you can select and order jewelry made of gold nuggets, make yourself fur garments, or buy canes made of mammoth bone.  “Factoria” has the largest format of all stores – starting at 80 sqm. Investment in the interior of store and product is high. However, the turnover in such a store is the largest of stores in the network.

Which categories of products are sold in Expedition stores?

 BEFORE AND AFTER

The before and after category features products designed for everyday life. After going on any expedition a man always wants to come back to a cozy home. Accessories for home and comfort make up the largest portion of this category. In addition, this category includes other products made of fur, skin, bone, wood, metal and precious metal.

2. EQUIPMENT

This category includes everything that might be handy on the road for tourists as well as motorists.  An example of a few products would be hiking knives, mugs, tents, bags, lighting equipment and other electronic devices for hiking.

3. EXPETRO

With this word we tried to symbolize the uniqueness that goes into the ideas and creativity involved in the development of our products. This category includes goods where an intellectual component is dominant. We are “experts” in this field.

This category contains our t-shirts with slogans, mugs, caps, bags, and matches. This category also includes our prided couples mittens, games, and sex sets – all of which feature unique content.

How to begin working with us?

  1. You will first need to fill out and submit a Franchise application to open an Expedition store.  Send to:international@expedition.com.
  2. Once you are contacted by our Franchise Specialist, you will need to send the shopping center floor plan, commercial space, dimensions, and photos of the shopping center or space you wish to open an Expedition store in to the Department of Franchising.
  3. A Franchise Specialist will analyze the possible performance of the future store.
  4. A Development Manager will visit the location of the future store to assist in negotiations with the shopping center over lease details of the retail space.
  5. The Designer of Franchising will develop a design project of commercial equipment and store banners.
  6. A Manager of shipments will create the first order and ship the goods required to open a store.
  7. You then send a photo report of the shop, equipped with the company’s commercial equipment.
  8. You then prepare promotional materials for the store opening and develop a marketing campaign to open the store.
  9. A Specialist from our company trains personnel for the future store.
  10. Store Opening!!!

There are many new and proven projects that are born as part of Expedition. At the opening of new stores, we focus on a long-term mutually beneficial cooperation with partners, support and sharing. It is important to us that your business is profitable as well as fun, and we are willing to assist and support in organizing it.

Downloads
Expedition_Franchising_Booklet.pdf
Expedition_Franchise_Application_2011.pdf

Contact us
Franchising opportunities with Expedition
Please send your application to our franchising department. We are always happy to assist you.
Franchising department:
You can send your application to international@expedition.com